Ain’t No Party Like A Social Media Party!
Pretty sure that statement isn’t true but we are going with it for the purposes of this post.
We were approached by Rental Management, the official magazine of the American Rental Association, about writing an article on our social media efforts. We are happy to say, Rental Management thought enough of the article we put together to publish the piece in the September issue of Rental Management.
For your pleasure…or maybe ours, here is a section and the link to the full article on rentalmanagementmag.com:
For the past few years, Aztec Rental Center, a construction equipment rental company in Houston, has been looking for innovative and cost effective ways to increase sales and drive more traffic to our website. In doing so, we’ve learned that leveraging different mediums and joining conversations already taking place online can fill this need and produce continued success. The proper kind of attention and exposure gives you the opportunity to promote your company and inform current and potential customers about your business.
In order for a company to advance, you must adapt — and quickly. The explosion of social media in the past few years means information is constantly at your fingertips, but it also means what was news three hours ago is often times no longer relevant. Regardless of whether or not social mediums like Facebook are around 10 years from now, right now they’re effective tools for spreading your message and, even better, they’re free.
The purpose of viral marketing is to create a symbiotic relationship between an organization and its community. In the past, many establishments have been apprehensive to use sites such as Facebook and blogs as they offer no real unit of measurement in regard to the effectiveness of a specific campaign or overall success of any particular marketing strategy. However, the rapid shift to social media websites to market and promote products, causes and companies has made the presence on such media a necessity. As viral marketing has become more pronounced, it is important to focus on why it exists and, more importantly, how to develop your message and tools to make the most of this new medium.
Read the full article: The Blog Approach